A branded calendar that leaves the desk has not been rejected on taste. It lost a competition for surface area that nobody thought to enter it in.

Desk space is the scarce resource

A laptop, a monitor, a notebook and a mug have already taken most of it.

Anything that arrives afterwards has to justify the footprint it claims.

One month for a large rectangle is a poor trade

An easel shows the same month using almost no surface at all.

A pad takes far more, and repays it only by being the writing surface.

The other exit is falling over

A creased fold relaxes, the angle opens, and the calendar walks forward.

Once it has gone over twice, it goes in a drawer.

And the quiet one: it cannot be read

Approved flat on a screen, then seen at thirty degrees on a desk.

Type that was fine in the proof is cramped in use, so people stop looking.